So Silver
Ideal client:
  • Levels 8-10+
  • Blonde, Platinum or Grey Hair
  • Yellow Undertones

* When used as a system of So-Silver shampoo and Toning Mask

purple shampoo

  • Neutralizes yellow/warm tones

conditioner

  • Tames coarseness
  • Adds shine
  • Fights dryness

toning triple power mask

  • Enhances blondes and greys
  • Deep conditioning
  • Leaves cool finish

SO SILVER TRIPLE POWER MASK

Neutralizing Levels 8-10
5/   Light
Brown
6/   Dark
Blonde
7/   Medium
Blonde
8/   Light
Blonde
9/   Very
Light Blonde
10/   Extra
Light Blonde
Tones:

Combination of blue-violet-green direct dyes to create a silvery hue

Neutralizes:

neutralizes yellow undertones & brightens greys

*Highly pigmented formula. Not recommended for daily use. Use gloves during application.

PRO TIPS:

Do: Educate your clients

Educate your clients as much as possible as to why it's so important to use So Silver as insurance for their hair color.

Do: Custom neutralization

Customize the mask application depending on the color service and desired toning effect.
Enhances blonde, platinum or grey hair and removes yellow undertones.


Following the So Silver Shampoo, apply the mask from root to ends, avoiding the scalp area.


Leave on for 1-2 minutes for slight color deposit; 3-5 minutes for more tonal change. Rinse.

Neutralization 101:
Learn the laws of color toning
Violet neutralizes yellow
Blue-violet neutralizes gold
Blue neautralizes orange
Green neutralizes red
Natural hair color levels