So Silver
Ideal client:
  • Levels 8-10+
  • Blonde, Platinum or Grey Hair
  • Yellow Undertones

* when used as a system of So Silver Shampoo and Mask

purple shampoo

  • Neutralizes yellow/warm tones

conditioner

  • Tames coarseness
  • Adds shine
  • Fights dryness

toning triple power mask

  • Enhances blondes and greys
  • Deep conditioning
  • Leaves cool finish

PRO TIPS:

Do: Educate your clients

Educate your clients as much as possible as to why it's so important to use So Silver as insurance for their hair color.

Do: Custom neutralization

Customize the mask application depending on the color service and desired toning effect.
Enhances blonde, platinum or grey hair and removes yellow undertones.


Following the So Silver Shampoo, apply the mask from root to ends, avoiding the scalp area.


Leave on for 1-2 minutes for slight color deposit; 3-5 minutes for more tonal change. Rinse.

NEUTRALIZATION IN ONE APPLICATION

Now Targetted for Each Level
Dark Envy

Seeing Red?

Enrich Dark Bases with DARK ENVY
Brass Off

Getting Brassy?

Stay Cool Brunettes with BRASS OFF
So Silver

Looking Yellow?

Illumninate Your Blonde with SO SILVER

*Using the shampoo and mask.

Results may vary depending on porosity of hair.

*Using the shampoo and mask. Results may vary depending on porosity of hair.

Neutralization 101:
Learn the laws of color toning
Violet neutralizes yellow
Blue-violet neutralizes gold
Blue neautralizes orange
Green neutralizes red
Natural hair color levels