Direct dye color deposits on the outside of the hair cuticle
Oxidative color is deposited inside the hair cortex
Natural virgin hair is lifted & color is heavily deposited inside the cortex
| SEMI-PERMANENT | DEMI-PERMANENT WITH 10 VOLUME | DEMI-PERMANENT WITH 20 VOLUME | 1-STEP PERMANENT | |
| USAGE | VIRGIN AND PRE-LIGHTENED HAIR | VIRGIN HAIR | ||
| VIRGIN AND PRE-LIGHTENED HAIR | VIRGIN HAIR | |||
| LONGEVITY | ||||
| Long lasting | Lasts 2x longer vs. direct dye technology | Lasts as long as you want it | ||
| LONGEVITY | Long lasting | Lasts 2x longer vs. direct dye technology | Lasts as long as you want it | |
| VIBRANCY | ||||
| Brightest | Bright | Brighter | Bright | |
| VIBRANCY | Brightest | Bright | Brighter | Bright |
| CONDITIONING | ||||
| 5x more conditioned vs. pre-lightened hair | 3x more conditioned vs. pre-lightened hair | Noticeably improved condition | ||
| CONDITIONING | 5x more conditioned vs. pre-lightened hair | 3x more conditioned vs. pre-lightened hair | Noticeably improved condition | |
| STARTING LEVEL | ||||
| Levels 8-10 | Levels 8-10 | Brighter results on levels 8-10 Medium brightness on levels 6-7 | Levels 4–7 | |
| STARTING LEVEL | Levels 8-10 | Levels 8-10 | Brighter results on levels 8–10 Medium brightness on levels 6–7 | Levels 4–7 |
| MIXING RATIO | ||||
| Direct Dyes | 1:1 - Cult : 10 Volume MATRIX Cream Developer | 1:1 - Cult : 20 Volume MATRIX Cream Developer | 1:2 - Cult : 30 Volume MATRIX Cream Developer | |
| MIXING RATIO | Direct Dyes | 1:1 - Cult : 10 Volume MATRIX Cream Developer | 1:1 - Cult : 20 Volume MATRIX Cream Developer | 1:2 - Cult : 30 Volume MATRIX Cream Developer |
| TIMING | ||||
| Up to 30 minutes | Up to 20 minutes | Up to 35 minutes | ||
| TIMING | Up to 30 minutes | Up to 20 minutes | Up to 35 minutes | |
See What it Looks Like on Levels:
Results shown on
MUST-HAVES
red hot
flamenco fuschia
orange alert
lucky duck yellow
clover green
mermaid teal
retro blue
admiral navy
royal purple
blooming orchid
PASTEL HUES
bubblegum pink
sweet mint
stonewashed denim
lavendar macaron
sparkling rose
GRAY HUES
marble gray
clear
black
disco silver *Coming in October
DUSTY HUES
dusty teal
dusty purple
dusty blue
NEONS *Coming in October
neon red
neon orange
neon yellow
neon green
neon blue
1-Step Permanent: See The Results
Calibrated for levels 4-5. Achieves results around levels 6-8 with bright saturation.
flamenco fuschia
royal purple
Calibrated for levels 6-7. Achieves results around levels 7-9 with pastel saturation.
disco silver
stonewashed denim
sweet mint
The Color Eraser
Seamlessly Remove Color
BEFORE
AFTER
NEW COLOR
| COLOR TO BE REMOVED | MIXTURE | “APPROXIMATE” TIMING |
| Direct Dyes | 1 pkt of SOCOLOR Cult Color Eraser with 2 fl. oz. of warm deionized water | 5-30 mins |
| Oxidative - Light shades of tint from level 7 to 9 | 1 pkt of SOCOLOR Cult Color Eraser with 2 fl. oz. of warm deionized water | 10-20 mins |
| Oxidative - Medium shades of tint from level 4 to 6 | 1 pkt of SOCOLOR Cult Color Eraser with 2 1/2 fl. oz. 20 Volume MATRIX Cream Developer | Up to 35 minutes |
| Oxidative Color - Dark shades of tint from level 1 to 4 | 1 pkt of SOCOLOR Cult Color Eraser with 2 1/2 fl. oz. 20 Volume MATRIX Cream Developer | Up to 60 minutes |