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  • PRODUCTS
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The  1st brand to offer the same vibrant shades in up to 3 technologies

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Direct dye color deposits on the outside of the hair cuticle

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Oxidative color is deposited inside the hair cortex

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Natural virgin hair is lifted & color is heavily deposited inside the cortex

SEMI-PERMANENTDEMI-PERMANENT WITH 10 VOLUMEDEMI-PERMANENT WITH 20 VOLUME1-STEP PERMANENT
USAGE
USAGEVIRGIN AND PRE-LIGHTENED HAIRVIRGIN HAIR
VIRGIN AND PRE-LIGHTENED HAIRVIRGIN HAIR
LONGEVITY
Long lastingLasts 2x longer vs. direct dye technologyLasts as long as you want it
LONGEVITYLong lastingLasts 2x longer vs. direct dye technologyLasts as long as you want it
VIBRANCY
BrightestBrightBrighterBright
VIBRANCYBrightestBrightBrighterBright
CONDITIONING
5x more conditioned vs. pre-lightened hair3x more conditioned vs. pre-lightened hairNoticeably improved condition
CONDITIONING5x more conditioned vs. pre-lightened hair3x more conditioned vs. pre-lightened hairNoticeably improved condition
STARTING LEVEL
Levels 8-10Levels 8-10Brighter results on levels 8-10
Medium brightness on levels 6-7
Levels 4–7
STARTING LEVELLevels 8-10Levels 8-10Brighter results on levels 8–10 
Medium brightness on levels 6–7
Levels 4–7
MIXING RATIO
Direct Dyes1:1 - Cult : 10 Volume MATRIX Cream Developer1:1 - Cult : 20 Volume MATRIX Cream Developer1:2 - Cult : 30 Volume MATRIX Cream Developer
MIXING RATIODirect Dyes1:1 - Cult : 10 Volume MATRIX Cream Developer1:1 - Cult : 20 Volume MATRIX Cream Developer1:2 - Cult : 30 Volume MATRIX Cream Developer
TIMING
Up to 30 minutesUp to 20 minutesUp to 35 minutes
TIMINGUp to 30 minutesUp to 20 minutesUp to 35 minutes

See What it Looks Like on Levels:

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Results shown onscreen1results will appear less vibrant than Level 10 shown.

MUST-HAVES
red hot
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flamenco fuschia
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orange alert
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lucky duck yellow
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clover green
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mermaid teal
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retro blue
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admiral navy
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royal purple
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blooming orchid
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PASTEL HUES
bubblegum pink
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sweet mint
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stonewashed denim
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lavendar macaron
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sparkling rose
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GRAY HUES
marble gray
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clear
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black
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disco silver *Coming in October
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DUSTY HUES
dusty teal
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dusty purple
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dusty blue
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NEONS *Coming in October
neon red
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neon orange
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neon yellow
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neon green
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neon blue
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1-Step Permanent: See The Results

Calibrated for levels 4-5. Achieves results around levels 6-8 with bright saturation.

flamenco fuschia
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royal purple
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Calibrated for levels 6-7. Achieves results around levels 7-9 with pastel saturation.

disco silver
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stonewashed denim
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sweet mint
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The Color Eraser

Seamlessly Remove Color

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BEFORE

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AFTER

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NEW COLOR

COLOR TO BE REMOVEDMIXTURE“APPROXIMATE” TIMING
Direct Dyes1 pkt of SOCOLOR Cult Color Eraser with 2 fl. oz. of warm deionized water5-30 mins
Oxidative -
Light shades of tint from level 7 to 9
1 pkt of SOCOLOR Cult Color Eraser with 2 fl. oz. of warm deionized water10-20 mins
Oxidative -
Medium shades of tint from level 4 to 6
1 pkt of SOCOLOR Cult Color Eraser with 2 1/2 fl. oz. 20 Volume MATRIX Cream DeveloperUp to 35 minutes
Oxidative Color -
Dark shades of tint from level 1 to 4
1 pkt of SOCOLOR Cult Color Eraser with 2 1/2 fl. oz. 20 Volume MATRIX Cream DeveloperUp to 60 minutes
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