What is it?
Vibrant haircolor available in an extensive palette of shades in semi, demi and permanent technologies.
Also with a Color Eraser that allows you to seamlessly remove color when you’re ready to change your look.
Direct dye color deposits on the outside of the hair cuticle
Oxidative color is deposited inside the hair cortex
Natural virgin hair is lifted & color is heavily deposited inside the cortex
Seamlessly removes demi, semi, & permanent color
Choose the Way You Wear Your Vibrant Color
Flirty
A touch of color
Fun
Playful and wearable
Fierce
Make a statement
On Tone Over Time
Featuring red hot semi, neon orange semi, orange alert semi, lucky duck yellow semi, & neon yellow semi.
Trending with #SOCOLORCULT
Now, Longevity is in Your Hands
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NEW! Rickey Zito Hand-Crafted Shades
bambino blue
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fruit punch
ruby red
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sea monster
MUST-HAVES
red hot
flamenco fuschia
orange alert
starfish coral
lucky duck yellow
clover green
mermaid teal
retro blue
aqua bay
admiral navy
royal purple
tropical velvet
blooming orchid
PASTEL HUES
sparkling rose
bubblegum pink
lavendar macaron
stonewashed denim
sweet mint
GRAY HUES
clear
disco silver
marble gray
black
DUSTY HUES
dusty blue
dusty violet
dusty teal
NEONS with blacklight glowing technology!
neon red
neon orange
neon yellow
neon green
neon blue