What is it?
Vibrant haircolor available in an extensive palette of shades in semi, demi and permanent technologies.
Also with a Color Eraser that allows you to seamlessly remove color when you’re ready to change your look.
Direct dye color deposits on the outside of the hair cuticle
Oxidative color is deposited inside the hair cortex
Natural virgin hair is lifted & color is heavily deposited inside the cortex
Seamlessly removes demi, semi, & permanent color
Choose the Way You Wear Your Vibrant Color
A touch of color
Playful and wearable
Make a statement
On Tone Over Time
Featuring red hot semi, neon orange semi, orange alert semi, lucky duck yellow semi, & neon yellow semi.
Trending with #SOCOLORCULT
Now, Longevity is in Your Hands
lucky duck yellow
* Coming in October
NEONS * Coming in October